📖 Definition (Simple English)
SWOT analysis is a tool to study a company's internal strengths and weaknesses, and external opportunities and threats. It presents a synthesis of the conclusions of the external and internal diagnosis.
(Une analyse SWOT est un outil pour étudier les forces et faiblesses internes d'une entreprise, ainsi que les opportunités et menaces externes. Elle présente un résumé des conclusions des diagnostics externe et interne.)
🔑 Key Points
SWOT stands for: Strengths, Weaknesses, Opportunities, Threats
Strengths and Weaknesses are INTERNAL (inside the company)
Opportunities and Threats are EXTERNAL (outside the company)
SWOT must be based on a rigorous internal and external analysis
A SWOT analysis should be made separately for each strategic activity of the company.
📊 The SWOT Framework
💪 Strengths (Forces)
- What do we do well?
- What advantages do we have?
⚠️ Weaknesses (Faiblesses)
- What can we improve?
- What are our limitations?
🌟 Opportunities (Opportunités)
- What environmental trends help us?
- What can we take advantage of?
⚡ Threats (Menaces)
- What obstacles do we face?
- What could harm our business?
💡 Example: Coffee Shop
🎯 Case Study:
Strengths: Good location, friendly staff, quality coffee
Weaknesses: Small space, limited parking, narrow breakfast menu
Opportunities: Growing coffee market, delivery apps, new faculty nearby
Threats: New Starbucks nearby, rising coffee bean prices, economic crisis